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Speaker: Make Yourself a Little Bit Famous
Unless you actually want to be a best-kept secret, the importance of getting exposure for what you do cannot be understated. It’s the difference between standing out in a crowded market and being overlooked, in favour of the competition.
But ‘getting out there’ can be overwhelming and not always comfortable. We worry we’re not doing the right thing that will get us results, or that self-promotion is showing off. And, if we're honest, we worry we're going to say the wrong thing and look like an idiot!
All of which means we miss out on the benefits of being 'known, liked and trusted'. We miss being seen by the very people we'd love to influence. People such as clients, potential customers, candidates, suppliers, investors and your wider industry.
Getting started is key to unlocking all of this, of course! Having been a best kept secret herself, with no clue as to how to get known, former BBC business presenter, Penny Haslam, now helps others showcase what they do – in order to get known, liked and trusted.
In Penny’s short talk, you will learn:
Why increasing your visibility is a big part of your job – even if you’d rather it wasn’t!
An easy way for you to be seen as an expert
Ideas for getting exposure that don’t cost you time, money or embarrassment
And, how to combat the self-criticism that often stops us from getting the visibility we need and deserve.
Penny is an award-winning motivational speaker on the subjects of Communication and Confidence. She’s the author of the business book Make Yourself a Little Bit Famous – How to power up your profile and get known for what you do.
Penny started out as a secretary at the BBC where she worked her way up to become a senior business journalist and producer for BBC Radio 4. Then, she was asked to step in front of the camera and microphone to present the business news on BBC Breakfast, the News Channel and BBC Radio 5 Live.
As well as speaking, she now coaches and trains businesses of all sizes to enable them to showcase their expertise in an authentic and engaging way.
Penny is a TEDx speaker on The Power of Visibility for Women, and has been given the UK’s Speaker of the Year award by her professional association the PSA. In 2018, she was named one of Condeco’s top ten social media influencers.